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La Liga Names SportPesa Official African Betting Partner, Opens Academy In Middle East

Published in SportsBusiness Daily Global on 04 / 27 / 17

La Liga named betting brand SportPesa its official African betting partner in a three-year deal. The partnership aims to help La Liga grow and get closer to its fans in Africa. La Liga has offices in Johannesburg, South Africa, and Abuja, Nigeria. La Liga, consulting firm Inspiratus and the UAE FA a...

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Tags: Marketing and Sponsorship, Africa

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CAF Names New Tournament Sponsor

Issa Hayatou The Confederation of African Football "signed a new main sponsor for its top club and national team competitions for the next eight years," according to the BBC. The new deal with French oil and gas co ...

Tags: Marketing and Sponsorship, Africa

NFF President Hopes To Raise $71M

Nigeria Football Federation President Chris Giwa said that his board will raise 20B Naira ($71M) for the NFF "by making football in the country a lot more attractive to sponsors," according to Jude Iroha-Udoka of TODAY. Giwa maintained that the 20 billion target is "realistic if the various commerci ...

Tags: Africa, International Football

Safaribet Set To Sponsor GPL

Sports betting company Safaribet is set to be the title sponsor "of the Ghana Premier League from next season," according to GHANA SOCCERNET. The '15-16 Ghana Premier League has been without a title sponsor and this will come as "a great relief to both the Ghana FA and the Premier League clubs."&nbs ...

Tags: Marketing and Sponsorship, Africa

NZC Will Travel To Africa As Planned

A New Zealand Cricket spokesperson said that the country's cricket team will leave for its tour of Africa as scheduled next Monday "despite unrest in Zimbabwe," though it "will monitor the situation before deciding whether to continue into the country for two tests," according to Greg Stutchbur ...

Tags: Events and Attractions, Africa

ICC Wants Women's Cricket In 2022

The Int'l Cricket Council said that it will "apply for the inclusion of women's cricket at the 2022 Commonwealth Games in Durban, South Africa," according to Amlan Chakraborty of REUTERS. Cricket has "struggled to venture into new markets away from its traditional strongholds and the influentia ...

Tags: Events and Attractions, Africa

Paul Ereng Blames Greed, Ignorance

Former Olympic 800m champion Paul Ereng believes "ignorance, greed and neglect by officials are to blame for the increase in doping incidents among his Kenyan compatriots," according to Isaack Omulo of REUTERS. Ereng said, "Doping is on the rise because athletes are gullible and would want to earn s ...

Tags: Leagues and Governing Bodies, Africa

Premiership Rugby Signs Three Deals

Premiership Rugby confirmed three TV deals that will see the competition broadcast in more than 50 African countries from September. The three new contracts are the first distribution deals announced following Premiership Rugby's new five-year int'l TV rights agreement for Premiership Rugby and the ...

Tags: Rugby, Africa, NTRA, ING, GE

Man City Signs Deal With Wolf Blass

Australian wine brand Wolf Blass signed a multi-year marketing partnership with Man City, making it the official wine partner of the club for Asia, Middle East and Africa, and Mexico. The partnership will see Wolf Blass further expand the brand's sports sponsorship footprint in the region following ...

Tags: Marketing and Sponsorship, United Kingdom, Africa

Standard Bank To Sponsor Proteas

Standard Bank confirmed its association with Cricket South Africa on Wednesday in a deal that will see it "become the headline sponsor of the Proteas in all three formats of the game," according to SPORT24. Standard Bank will be the official sponsor of the Proteas for the next four years "acros ...

Tags: Marketing and Sponsorship, Africa

South African GP At Least 5 Years Away

Formula 1 will not be racing on the African continent before the end of the decade, according to a racetrack official. Kyalami Grand Prix Circuit developer Andrew Baldwin told SBD Global that F1’s return to the South African racetrack is a “long shot at the moment,” with money bein ...

Tags: Facilities, Africa

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