Featured Story

African Nation Chad Hopes To Fix 'Negative Image' With Sponsorship Of Ligue 1 Side Metz

Published in SportsBusiness Daily Global on 09 / 01 / 16

Central African country Chad Republic is struggling "to cope with regional insecurity caused by Islamist militant group Boko Haram," but the country's sports ministry hopes a shirt sponsorship of Ligue 1 side Metz "can help in starting to mend its image problem and kickstart its tourism sector," acc...

Read More

Tags: Marketing and Sponsorship, Africa, Europe

More Stories

12/31/15
GFA Looking For Sponsorship

Ghana FA President Kwesi Nyantakyi confirmed the association is looking to "secure a new headline sponsor following the uncertainty surrounding their relationship with the Capital Bank," according to SPORTS CRUSADER. The GFA "appears to be gearing towards the termination of its five-year sponsorship ...

Tags: Marketing and Sponsorship, Africa

12/28/15
England Cricket Tour Brings Income Boost

Cricket South Africa CEO Haroon Lorgat said that the Barmy Army "are bringing much more than just their thirst and their songs to the test cricket arena in South Africa over the next month -- an expected 10,000 visitors also provide a marked income boost for the sport," according to Mark Gleeson of ...

Tags: Events and Attractions, Africa

12/21/15
Former IAAF President Denies Funding

Former IAAF President Lamine Diack "denies having given money to finance Macky Sall's successful bid to become the president of Senegal, his lawyers said in a statement," according to Regan & Pretot of REUTERS. Le Monde reported on Friday that Diack told french police he "asked Valentin Balakhni ...

Tags: Leagues and Governing Bodies, Africa

12/21/15
FIFA Presidency Candidates Lobby Support

It was "Africa versus Europe in Johannesburg on Saturday as Tokyo Sexwale and Jérôme Champagne lobbied southern Africa's soccer bosses for support" to become the next head of FIFA, according to Mfuneko Toyana of REUTERS. The South African apartheid-era political prisoner turned multimil ...

Tags: International Football, Africa

12/16/15
Springbok Sevens Sign Three-Year Deal

South Africa's Springbok Sevens announced that Steinhoff Int'l -- the integrated retailer with operations in Africa, Europe and Australasia -- agreed to a three-year partnership to sponsor the national team, according to the AFRICAN NEWS AGENCY. The team will wear the name of the Frankfurt and ...

Tags: Marketing and Sponsorship, Africa

12/03/15
World Squash Federation Slams England

The World Squash Federation has strongly criticized six countries for "banding together" and withdrawing from its Men's World Team Championships over security fears, according to Rachel Middleton of the INT'L BUSINESS TIMES. The championship is scheduled to kick off on Dec. 12 in Cairo. England ...

Tags: Events and Attractions, Africa

11/25/15
Kenyan Runners Accuse Officials

Kenya’s corruption "is now so bad that it has sucked in some of the country’s greatest heroes: its fleet-footed runners," according to Jeffrey Gettleman of the N.Y. TIMES. On Monday, dozens of world-class athletes "stormed the headquarters of the national athletics association," accusing ...

Tags: Leagues and Governing Bodies, Africa

11/25/15
South African Rugby Loses Second Sponsor

South African Rugby lost a "second sponsor in a matter of days" with German car company BMW joining Absa in not renewing its contract, according to Sport24. BMW spokesperson Diederik Reitsma said on Monday that the company will "not be renewing" its sponsorship with the Springboks when it expires in ...

Tags: Marketing and Sponsorship, Africa

11/20/15
Football, Rugby, Cricket Big Business In SA

Sport is big business in South Africa, with the so-called “Big Three” -- football, rugby, and cricket -- being industries by themselves, and generating millions of rands in turnover annually, according to Adam Wakefield of MEDIA UPDATE. Through leagues and tournaments such as the Absa P ...

Tags: Marketing and Sponsorship, Africa

11/18/15
IAAF Confirms Investigation Of Kenya

The IAAF said on Tuesday that it has been "investigating alleged doping cover-ups in Kenya since last March," according to Gerald Imray of the AP. Confirmation of the investigation into Kenya by the IAAF's ethics commission came four days after Russia was suspended from int'l track competition ...

Tags: Leagues and Governing Bodies, Africa

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug