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Cricket South Africa Lands Sponsors On Strength Of Its 'Star Attractions'

Published in SportsBusiness Daily Global on 11 / 10 / 17

Cricket South Africa "should be grateful" to its players, who "remain a very attractive option for brands," according to Stuart Hess of IOL. Courier company Ram came on board at the 11th hour. CSA acting CEO Thabang Moroe said that this is "indicative of the star attractions that exist in South Afri...

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Tags: Marketing and Sponsorship, Africa

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