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Cricket South Africa Lands Sponsors On Strength Of Its 'Star Attractions'

Published in SportsBusiness Daily Global on 11 / 10 / 17

Cricket South Africa "should be grateful" to its players, who "remain a very attractive option for brands," according to Stuart Hess of IOL. Courier company Ram came on board at the 11th hour. CSA acting CEO Thabang Moroe said that this is "indicative of the star attractions that exist in South Afri...

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Tags: Marketing and Sponsorship, Africa

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South African Rugby Signs Telecom MTN

South Africa-based telecom MTN was on Friday revealed as "the new headline sponsor of the Springboks," according to SPORT24. SA Rugby CEO Jurie Roux said that the three-year deal ushers in a "bright new future for South African rugby." MTN's name debuted on the Springboks' playing jersey on Sat ...

Tags: Marketing and Sponsorship, Africa

Cheetahs Get Invite To Join Pro12

South African Super Rugby club Cheetahs was "formally invited" to join the Pro12, according to Jamie Lyall of the BBC. The Cheetahs, based in Bloemfontein, was approached by the league, "which currently comprises teams from Ireland, Scotland, Wales and Italy." Two South African franchises will ...

Tags: Leagues and Governing Bodies, Africa

South Africa Lifts Bidding Ban

South African rugby, cricket and netball are "free to bid for 'major events' once more" after South Africa's Department of Sport & Recreation "lifted a ban imposed on them," according to Alexis Haden of THE SOUTH AFRICAN. The sporting codes were "slapped with the ban" by former South Africa Spor ...

Tags: Leagues and Governing Bodies, Africa

La Liga Partners With SportPesa

La Liga named betting brand SportPesa its official African betting partner in a three-year deal. The partnership aims to help La Liga grow and get closer to its fans in Africa. La Liga has offices in Johannesburg, South Africa, and Abuja, Nigeria. La Liga, consulting firm Inspiratus and the UAE FA a ...

Tags: Marketing and Sponsorship, Africa

Western Province Renews With LR

Land Rover South Africa renewed its sponsorship of Western Province Rugby, which represents the DHL Stormers and DHL Western Province teams. Land Rover's association with the DHL Stormers and DHL Western Province kicked off in '14 for that year's Super Rugby and Currie Cup tournaments. Sel ...

Tags: Marketing and Sponsorship, Africa

CAF To Review TV, Hosting Agreements

Confederation of African Football President Ahmad, who uses only one name, said that "contentious" decisions on African football's TV rights and tournament hosting agreements "will be reviewed in the coming months," according to Mark Gleeson of REUTERS. The possibility of changing the timing of Afri ...

Tags: International Football, Africa

FIFA Awards Sub-Saharan Africa Rights

FIFA granted media rights to five major broadcasting entities in sub-Saharan Africa for all '17-18 FIFA events including the 2017 Confederations Cup and 2018 World Cup. The following broadcasters have been awarded media rights for the 2018 World Cup: Econet Media, via free-to-air and pay-TV ...

Tags: Media, Africa

SA Rugby Announces Loss

Paying 60M rand more annually for player insurance and image rights as well as 336M rand to keep the 14 provincial unions "afloat" are two reasons South Africa Rugby announced a 23.3M rand loss in the last financial year, according to Craig Ray of TIMES LIVE. The organization made the announcem ...

Tags: Finance, Africa

Mali Reforms Football Body Despite FIFA Ban

Mali "will reform its national football authority and not be swayed by its suspension by FIFA," Minister of Sport Housseïni Amion Guindo said, according to Adama Diarra of REUTERS. FIFA blocked Mali from int'l football on Friday after Guindo sacked the exec committee, following "allegations of ...

Tags: International Football, Africa

Ahmad Ahmad Elected CAF President

A little-known official from Madagascar "toppled" Confederation of African Football President Issa Hayatou, "ending almost 30 years of rule as the world’s most-popular sport continues to deal with the fallout of corruption probes into its management," according to Tariq Panja of BLOOMBERG. Ahm ...

Tags: International Football, Africa

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