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Zimbabwe FA Signs $100M Deal With Total Sports Marketing For Intercontinental Tourney

Published in SportsBusiness Daily Global on 02 / 12 / 16

The Zimbabwe FA (ZIFA) signed a "bumper" $100M deal with Bangladeshi agency Total Sports Marketing relating to the planned Robert Mugabe Intercontinental football tournament, according to SOCCEREX. TSM has picked up the sponsorship, marketing and broadcast rights for the tournament, "which is m...

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Tags: Marketing and Sponsorship, Africa

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