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Tommy Hilfiger Teams Up With Rafael Nadal As Global Brand Ambassador

Published in SportsBusiness Daily Global on 12 / 18 / 14

The Tommy Hilfiger Group announced that Rafael Nadal will appear as the global brand ambassador for the Tommy Hilfiger underwear and Tommy Hilfiger Tailored collections beginning in fall '15. The campaign imagery will be photographed in early '15 in Spain and it will break globally in fall '15 with ...

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Tags: Marketing and Sponsorship, Europe, North America

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10/13/14
CAF: No Changes To 2015 Nations Cup

The organizer of the 2015 Africa Cup of Nations said that "there are no changes to the dates or schedule despite a request from hosts Morocco to postpone," according to the BBC. Morocco's government "has written to the Confederation of African Football to delay" the Jan. 17-Feb. 8 event because of t ...

Tags: International Football, Africa

10/08/14
Seven Countries Bid For Africa Cup

The Confederation of African Football "revealed that seven countries have submitted a bid to host the 2017 Africa Cup of Nations," according to the BBC. They are Algeria, Egypt, Gabon, Ghana, Kenya, Sudan and Zimbabwe. Nominations were opened on Aug. 23, "following the withdrawal of the original hos ...

Tags: International Football, Africa

10/07/14
Brazil 2014 Outscores South Africa 2010

The global TV audience for this year's FIFA World Cup in Brazil "looks to have been marginally higher than that for the 2010 tournament in South Africa," according to David Owen of INSIDE THE GAMES. U.S.-based sports research consultancy Futures Sport+Entertainment Managing Dir of Media Brands Kevin ...

Tags: Media, Africa, Brazil

09/29/14
GPL Third Best Sponsored African League

The Ghana Premier League "is the third best sponsored football league on the continent after signing a lucrative deal with First Capital Plus Bank," according to GHANA WEB. The Ghanaian bank paid $10M "for a five-year period to become headline sponsor of the league." Only the South African Premier S ...

Tags: Marketing and Sponsorship, Africa

09/17/14
IPC Says No Decision Yet On Pistorius

Int'l Paralympic Committee President Philip Craven "has claimed its stance on whether Oscar Pistorius, 27, would be free to compete again has been 'misinterpreted,'" according to Owen Gibson of the London GUARDIAN. Craven said that "he had been watching the Pistorius trial unfold over the past 18 mo ...

Tags: Olympics, Africa

09/12/14
Pistorius Trial: Murder Verdicts Ruled Out

The judge in OSCAR PISTORIUS ' murder trial on Wednesday "ruled out both premeditated murder and murder verdicts in the shooting death of the double-amputee Olympic athlete's girlfriend," REEVA STEENKAMP , according to the AP. Judge THOKOZILE MASIPA said that "prosecutors had not proved beyond r ...

Tags: People and Pop Culture, Africa

09/02/14
NFF Ordered To Remove New President

FIFA has "ordered the removal" of newly elected Nigeria Football Federation President Chris Giwa, according to Aderonke Ogunleye of the PREMIUM TIMES. In a letter dated Friday and addressed to NFF General Secretary Musa Amadu, FIFA gave Giwa until midnight on Monday to "vacate the office." FIFA said ...

Tags: International Football, Africa

08/27/14
Algerian Club Banned From Stadium

An Algerian football club "has been banned from using its home stadium and could be thrown out of national and international competitions after one of its players was hit and killed by an object thrown by fans," according to the AP. The Confederation of African Football on Tuesday "backed a decision ...

Tags: International Football, Africa

08/27/14
Ghana Looking To Host African Cup

Ghana "will submit a bid" to host the 2017 African Cup of Nations football tournament after Libya dropped out because of rising insecurity in the North African nation, according to Ekow Dontoh of BLOOMBERG. Minister of Sports Mahama Ayariga said that Ghana "will use existing stadiums" and will not n ...

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08/25/14
Man City Partners With MTN Cameroon

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