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La Liga Names SportPesa Official African Betting Partner, Opens Academy In Middle East

Published in SportsBusiness Daily Global on 04 / 27 / 17

La Liga named betting brand SportPesa its official African betting partner in a three-year deal. The partnership aims to help La Liga grow and get closer to its fans in Africa. La Liga has offices in Johannesburg, South Africa, and Abuja, Nigeria. La Liga, consulting firm Inspiratus and the UAE FA a...

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Tags: Marketing and Sponsorship, Africa

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