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La Liga Names SportPesa Official African Betting Partner, Opens Academy In Middle East

Published in SportsBusiness Daily Global on 04 / 27 / 17

La Liga named betting brand SportPesa its official African betting partner in a three-year deal. The partnership aims to help La Liga grow and get closer to its fans in Africa. La Liga has offices in Johannesburg, South Africa, and Abuja, Nigeria. La Liga, consulting firm Inspiratus and the UAE FA a...

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Tags: Marketing and Sponsorship, Africa

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Durban Met CGF Requirements, Bid Chief Says

Durban, South Africa, has "done enough to satisfy the Commonwealth Games Federation" and "retain hosting rights of the 2022 Games," South African Sports Confederation & Olympic Committee CEO Tubby Reddy said, according to Nick Said of REUTERS. Durban was awarded the right to stage the Games in ' ...

Tags: Events and Attractions, Africa

Liverpool Willing To Host CWG

Liverpool is "ready to stage the 2022 Commonwealth Games after Durban warned it could be forced to surrender the event," according to Ben Rumsby of the London TELEGRAPH. Liverpool Mayor Joe Anderson wrote to the Government last month "to inform it of the city's intention to step in" if the games wer ...

Tags: Events and Attractions, Europe, Africa

Infantino Calls Africa 'Big Priority'

FIFA President Gianni Infantino said during a visit to Uganda that he had made Africa "a big priority" since coming into office, according to Andrew Jackson Oryada of the BBC. He said, "I decided to make Africa a big priority since I came to office last year. I started this by appointing an African ...

Tags: International Football, Africa

Africa Wants 10 World Cup Places

Africa will be "looking to double the number of places it has at an expanded World Cup" from '26, according to the BBC. The continent's FA presidents have told FIFA "they want at least 10 spots in the 48-team World Cup." South African FA President Danny Jordaan said, "All associations back the idea ...

Tags: International Football, Africa

NBA Announces Second Game In Africa

The NBA and the National Basketball Players Association announced that NBA Africa Game 2017, the league's second game in Africa, will take place Aug. 5 at the Ticketpro Dome in Johannesburg, South Africa. The game, which will take place following the 15th edition of Basketball Without Borders Africa ...

Tags: Events and Attractions, Africa

Infantino Calls Summit Of African FAs

FIFA President Gianni Infantino will meet more than 50 presidents of African FAs in an "unprecedented summit in Johannesburg this week," according to Mark Gleeson of REUTERS. Each of the continent’s 54 member countries has been invited to a day-long exec summit with Infantino, "called to discu ...

Tags: International Football, Africa

Joost Van Der Westhuizen Dies, Aged 45

South African Rugby World Cup winner JOOST VAN DER WESTHUIZEN died, aged 45, according to Will Macpherson of the London GUARDIAN. The former scrum-half "had been living with motor neurone disease" since '11 and "was admitted to a Johannesburg hospital on Saturday morning." The J9 Foundation, the c ...

Tags: People and Pop Culture, Africa

Hisense Signs Deal With Lions Rugby

TV and mobile handset maker Hisense South Africa signed a deal "to become the official electronics partner" of South African Super Rugby side Lions, according to BUSINESS TECH. The sponsorship "stretches across" the 2017 Super Rugby and Currie Cup competitions, with the Hisense logo appearing o ...

Tags: Marketing and Sponsorship, Africa

Kenyan Federation, KPL Reach Agreement

Football Kenya Federation and the Kenyan Premier League on Thursday agreed to work toward the realization of an 18-team league, according to Cellestine Olilo of the DAILY NATION. After a "grueling" five-hour meeting, representatives from both sides agreed to implement an 18-team league, with FK ...

Tags: International Football, Africa

Kia, Tunisian FA Agree To Deal

Korean automotive manufacturer Kia has signed a contract with the Tunisian Football Federation (FTF) "to become a major sponsor" of the North African nation's men's football team, according to Adam Nelson of SPORTS PRO MEDIA. The carmaker's branding will "feature on the playing shirts of the Eagles ...

Tags: Marketing and Sponsorship, Africa

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