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Tanzania's Azam TV Signs $2.4M Sponsorship Deal With Rwandan Premier League

Published in SportsBusiness Daily Global on 08 / 27 / 15

Tanzanian pay-TV company Azam TV pumped $2.4M "to sponsor the Rwanda Premier League for five years," according to Peter Kamasa of ALL AFRICA. The league "will be named Azam Rwanda Premier League" after signing with Rwanda Football Federation (FERWAFA) a multi-million deal with sponsorship and broadc...

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Tags: Marketing and Sponsorship, Africa

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