Featured Story

Cho Yang-Ho Named New Head Of 2018 PyeongChang Organizing Committee

Published in SportsBusiness Daily Global on 08 / 01 / 14

South Korean businessman Cho Yang-ho, who led PyeongChang's successful bid for the 2018 Winter Olympics, "has been named as the new president of the organizing committee" for the Games, according to REUTERS. Cho said, "I have decided to take up this position to keep the promise I made with the Inter...

Read More

More Stories

10/08/12
Marathon Nets Millions In Sponsorship

Standard Chartered Nairobi Int'l Marathon has "received a boost with 13 sponsors pledging KShs 43.7M ($515,900) worth of sponsorship," according to KBC NEWS. The title sponsor, Standard Chartered Bank, "confirmed that it will be spending KShs 80M ($941,000) in putting the event together this year." ...

Tags: Marketing and Sponsorship, Africa

10/05/12
Gillette Partners With Tunisian Football

Gillette "has partnered" with the Tunisian Football Federation (FTF) to become the official team sponsor, according to ESPACEMANAGER.com. The sponsorship agreement runs through Oct. '13. It is the first time in Gillette's history that it has signed "such a sponsorship deal with a national team from ...

Tags: Africa, Marketing and Sponsorship

10/04/12
SA To Keep Africa Cup Of Nations Tickets Cheap

South Africa became the latest Africa Cup of Nations host to "face the challenge of filling stadiums with the continent's generally poor football fans" as tickets for next year's tournament went on sale this week, according to the SOWETAN. In an attempt to "reverse a trend of poor crowds" at recent ...

Tags: Africa, International Football

10/04/12
PSL, NFD Reach Agreement

South Africa's Premier Soccer League and National First Division clubs "have settled their dispute," which had delayed the start to the second-tier's season, according to Ramatsiyi Moholoa of the SOWETAN. It was decided at a meeting of the NFD clubs in Johannesburg on Monday that "the league would s ...

Tags: Leagues and Governing Bodies, Africa

10/03/12
Chippa United Agree To Vodacom Deal

Telecom company Vodacom and South African Premier Soccer League newcomers Chippa United have agreed to a R500,000 ($59,747) deal, according to Ramatsiyi Moholoa of the SOWETAN. The one-year deal was signed by the Chilli Boys with the "giant telecommunications company's Western Cape provincial branch ...

Tags: Africa, Marketing and Sponsorship

10/03/12
S. Africa Lands Big-Money Golf Event

South Africa has secured the hosting rights for golf's new, $8.5M Tournament of Hope for 10 years, according to Jason Humphries of REUTERS. The event, announced in February and sanctioned by the world's leading tours, will have a prize fund “second only to the Players Championship,” whi ...

Tags: Events and Attractions, Africa

10/03/12
Netball Live On TV In South Africa

Netball South Africa has "announced a five-year broadcast partnership with SuperSport" to broadcast live netball beginning next year," according to Sapa of the SOWETAN. The broadcaster, which covered eight matches of the int'l Diamond Challenge series in August, announced Monday that it "would focus ...

Tags: Media, Africa

10/01/12
Brazil Algeria Friendly Falls Through

The Algerian Football Federation (FAF) announced that the friendly football match between Algeria and Brazil scheduled for Nov. 14 "will not take place," according to Nadir Athmani of DNA-ALGERIE.com. The negotiations "hit an impasse" when it came to TV rights and financial requirements. The Brazili ...

Tags: Africa, International Football

09/28/12
SuperSport Retains EPL Rights

The English Premier League revealed that broadcaster SuperSport has "retained the rights" to show live EPL matches in South Africa, Nigeria and other parts of sub-Saharan Africa from '13-16, according to REUTERS. Financial terms of the deal were not made available, but the EPL is thought to have "se ...

Tags: Africa, Media

09/26/12
MTN Ghana To Sponsor Accra Golf Open

Telecoms company MTN Ghana, "will seek to expand its sponsorship frontiers for golf this year" by sponsoring the Accra Open Golf Tournament to be hosted by Achimota Golf Club in Ghana, according to the GNA. MTN Ghana CEO Michael Ikpoki said that his company's decision to sponsor the competition "was ...

Tags: Marketing and Sponsorship, Africa

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug