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La Liga Names SportPesa Official African Betting Partner, Opens Academy In Middle East

Published in SportsBusiness Daily Global on 04 / 27 / 17

La Liga named betting brand SportPesa its official African betting partner in a three-year deal. The partnership aims to help La Liga grow and get closer to its fans in Africa. La Liga has offices in Johannesburg, South Africa, and Abuja, Nigeria. La Liga, consulting firm Inspiratus and the UAE FA a...

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Tags: Marketing and Sponsorship, Africa

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CSA Announces Landmark India Tour

Cricket South Africa said that the country "will play four test matches in India for the first time" as part of its longest ever tour to the sub-continent later this year, according to Nick Said of REUTERS. The Proteas "will also play five One-Day Internationals and three Twenty20 matches between ...

Tags: Events and Attractions, Africa, India

Canal Plus Brings 4 Channels To Africa

French pay-TV operator Canal Plus Group added four sports channels, Canal Plus Sport 1, 2, 3 and 4, to its channel catalog in Africa, according to Malini Nagaraj of NEXTV. The company is betting "big" on the African market. Africa contributes nearly 20% to the company's sales. The sports channels wi ...

Tags: Media, Africa

Underage African Footballers 'Trafficked'

African footballers as young as 14 are reportedly "being trafficked to Asia and forced to sign contracts," according to Piers Edwards of the BBC. A BBC investigation found that six minors are still with top Laos side Champasak United after it "imported 23 under-age players from West Africa to an unr ...

Tags: International Football, Africa

Ahly Signs Sponsorship With Sela Trading

Egyptian football club Ahly agreed to a record sponsorship deal of $30M, the "biggest in Egyptian football history," with Saudi Arabia's Sela Trading Company, according to AHRAM ONLINE. The Saudi corporate beat rivals Al-Ahram Advertising Agency, Ahly's official sponsor during the past three years, ...

Tags: Marketing and Sponsorship, Africa

Motorsports Poised For Growth In Africa

Motorsports could "soon be making much more of a splash in Africa," according to Marc Mcilhone of AFRICANBRAINS. Several high-profile players in the world of motorsport "are campaigning and adding their voice to the many others who want Africa to play a significant part in the various sports." ...

Tags: Events and Attractions, Africa

SAFA, Siyaya Sign New Partnership

The South African FA and Siyaya "announced an extension of the original agreement that will now run for a total of 10 years," according to SPORT24. They confirmed that "they have been meeting regularly in an effort to strengthen the relationship and build on the partnership that was concluded more t ...

Tags: Media, Africa

Sportfive Partners With CAF

Sportfive "agreed a 12-year extension to its media and marketing rights deal with the Confederation of African Football," according to REUTERS. The agreement extends its long-standing partnership from '17 to '28. Sportfive "is part of the French Lagardere Group." Its current deal with CAF "has been ...

Tags: Media, Europe, Africa

FIFA: Police Open Probe Into 2010 WC Bid

South Africa’s successful World Cup bid "came under further scrutiny" on Thursday as the country’s organized and serious crime unit said that "it was investigating bribery allegations" connected to the '10 tournament host, according to Teddy Cutler of the LONDON TIMES. Brigadier Hangwani ...

Tags: International Football, Africa

India, South Africa Cricket In Talks

Cricket South Africa and the Board of Control for Cricket in India are in talks to finalize details of a "proposed Gandhi-Mandela series, to be played in both countries within the next two years," according to the PTI. CSA CEO Haroon Lorgat announced this during the launch of new kit that the Protea ...

Tags: Events and Attractions, India, Africa

FIFA: SA Minister Says $10M Not A Bribe

South African Sports Minister Fikile Mbalula has "denied his country bribed" FIFA officials in order to secure votes for the 2010 World Cup, according to James Riach of the London GUARDIAN. A payment of $10M made to the Caribbean Football Union in '08 is "central to the recent corruption allega ...

Tags: International Football, Africa

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