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Kia, Tunisian Football Federation Agree To Jersey Sponsorship

Published in SportsBusiness Daily Global on 01 / 16 / 17

Korean automotive manufacturer Kia has signed a contract with the Tunisian Football Federation (FTF) "to become a major sponsor" of the North African nation's men's football team, according to Adam Nelson of SPORTS PRO MEDIA. The carmaker's branding will "feature on the playing shirts of the Eagles ...

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Tags: Marketing and Sponsorship, Africa

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Stad’Afric To Launch In January

The new sports channel Stad’Afric, covering African sports, "is set to start broadcasting from Paris to Europe and Africa in January," according to Robert Briel of BROADBAND TV NEWS. The new channel "will be available as a free-to-view service on the Eutelsat 16A satellite, as well as part of ...

Tags: Media, Africa

Castle Lager Partners With COSAFA Cup

Castle Lager was named the title sponsor for the '16 edition of the Council of Southern Africa Football Associations Cup, which "was officially launched in Windhoek on Tuesday," according to NEW ERA. The championship, organized by COSAFA, in conjunction with the Namibia FA, will be staged in Namibia ...

Tags: Marketing and Sponsorship, Africa

Hamilton Calls For South African GP

Three-time F1 world champion Lewis Hamilton has called for the sport to return to South Africa, according to the BBC. The Mercedes driver said, "I would love for it to be in South Africa. They are great sporting fans and are just petrolheads who love cars." The South African GP featured 23 time ...

Tags: Events and Attractions, Africa

More Kenyan Athletes Caught Doping

National Olympic Committee of Kenya Chair Kipchoge Keino "is worried by the increasing number of the country's top athletes doping and warned it will taint the nation's reputation at the Rio Olympics," according to XINHUA. Keino said that "the country is expecting to enter over 60 athletes in the 20 ...

Tags: Leagues and Governing Bodies, Africa

Deloitte To Sponsor MTN-Qhubeka

MTN-Qhubeka added a second major sponsor to its line-up for next season "with financial consultants Deloitte coming on board," according to CYCLING NEWS. The announcement comes days after it confirmed that Dimension Data "would be the named sponsor next year." Since telecom MTN announced its depart ...

Tags: Marketing and Sponsorship, Africa

Arsenal Partners With Ethiopian Brewery

Arsenal is now the first Premier League side to secure a regional partnership in Ethiopia after announcing Dashen Brewery as its official beer sponsor. The three-year partnership will get Arsenal closer to its fans in Ethiopia and will focus on supporting Dashen Brewery's community-based initiatives ...

Tags: Marketing and Sponsorship, Africa

NFF Wants The Best From Candidates

With at least two Nigerians considering standing for the post of FIFA president, Nigeria Football Federation President Amaju Pinnick reiterated that "anyone from Nigeria wishing to stand must meet the conditions laid out by the NFF Executive Committee," according to Mark Baber of INSIDE WORLD FOOTBA ...

Tags: International Football, Africa

South Africa Opposition Seeks WC Probe

South Africa's Democratic Alliance on Monday laid fraud and corruption charges against Danny Jordaan and Molefi Oliphant in relation to an alleged $10M bribe "to secure votes to win the right to host the 2010 World Cup," according to RDM. Speaking outside the Cape Town Police Station‚ the part ...

Tags: International Football, Africa

Safaricom To Sponsor KRU

Telecom Safaricom announced it will sponsor the 20th edition of the Safari Sevens tournament to be held at the Safaricom Stadium, Kasarani from Oct. 2-4. The announcement comes five months after Safaricom withdrew its sponsorship of rugby following allegations of corruption and fraud within Ken ...

Tags: Marketing and Sponsorship, Africa

FAZ Signs $5M Deal With SuperSport

The FA of Zambia and pay-TV broadcaster SuperSport signed a $5M, five-year deal "for the televising of the Zambian Super league," according to Shamaoma Musonda of ALL AFRICA. The new deal, which translates into an annualized $1M payout, is a 17% increase from the running deal which expires at the en ...

Tags: Media, Africa

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