Featured Story

Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

Read More

Tags: Marketing and Sponsorship, Europe

More Stories

05/16/13
Africa Ball Manufacturer Scoring Big

In "football-obsessed" Kenya, like much of Africa, the game "is more than just a sport for the laborers inside this brightly lit workshop on the outskirts of Nairobi, football is also serious business," according to Teo Kermeliotis of CNN. Surrounded by Arsenal and Liverpool team posters on either ...

Tags: Africa

05/13/13
Kenya Seeks World Cup Qualifier Funding

Football Kenya Federation has made an appeal for at least 200M shillings ($2.39M) "to support the Harambee Stars (national team) and enable them to fulfil this year's fixtures, including World Cup qualifiers," according to Mark Baber of INSIDE WORLD FOOTBALL. The Harambee Stars are due to play Ghana ...

Tags: International Football, Africa

05/13/13
Uganda Disbands Rival Football Leagues

The Ugandan Cabinet on Wednesday "resolved to step into the dispute between the Federation of Uganda FA (FUFA) and the Uganda Super League Ltd. and disband the two national leagues (FSL and USL) in favour of a new Uganda Premier League," which will kick off at the start of the '13-14 season, accordi ...

Tags: International Football, Africa

05/09/13
Cape Town's Liverpool Friendly Canceled

South Africa's Premier Soccer League has stopped one of its clubs from playing a prestige friendly against Liverpool this month because "it would take publicity away from the country's cup final," according to Mark Gleeson of REUTERS. Ajax Cape Town has "been refused permission by the league to play ...

Tags: International Football, United Kingdom, Africa

05/09/13
Globacom To Sponsor Nigerian League

Telecom company Globacom has agreed to a 1.9B naira ($12M) sponsorship deal with the Nigeria Premier League, according to SUN NEWS ONLINE. The deal, announced at the Mike Adenuga Towers in Lagos, will run "for the next three years." In the breakdown of the package, the league would receive the ...

Tags: Marketing and Sponsorship, Africa

05/09/13
Football Notes

Real Madrid footballer Michael Essien "has invited the whole Real Madrid team" and its coach José Mourinho to a charity game June 8 in Accra, Ghana, Essien's home country. Essien is behind the Game of Hope and Inspiration, "in which African players will play against the rest of the world." So ...

Tags: Africa, International Football

05/07/13
South Africa's 2014 Qualifer Moved

South Africa's 2014 World Cup qualifier against Central African Republic "has been moved to a neutral venue in the Cameroonian capital, Yaounde" on June 9, according to the BBC. The South African FA had asked FIFA and the Confederation of African Football for the move "due to the ongoing ...

Tags: Events and Attractions, Africa

05/06/13
Monaco Plans Legal Action

Ligue 2 club Monaco plans to "take legal action against a French football league edict" that it must move its headquarters to France, ending tax exemption for the club's players, according to Julien Prerot of REUTERS. In a statement on Sunday, Monaco "accused French football authoriti ...

Tags: International Football, Europe, Africa

05/02/13
Darfur Will Host Cecafa Club Tournament

The Council for East and Central Africa FAs (Cecafa) has "confirmed that the troubled Darfur region in western Sudan will host the 2013 Cecafa Club Championships in June," according to Andrew Jackson Oryada of the BBC. The football body said that "Democratic Republic of Congo side St. Eloi Lup ...

Tags: Africa, Events and Attractions

05/02/13
SAFA Calls For Match-Fixing Probe

The South African FA on Tuesday "called for an independent probe into claims that it was involved in match-fixing schemes before the 2010 FIFA World Cup," according to XINHUA. A SAFA delegation led by Parliament's Portfolio Committee on Sport and Recreation said that the government "should expe ...

Tags: International Football, Africa

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug