Featured Story

Kia, Tunisian Football Federation Agree To Jersey Sponsorship

Published in SportsBusiness Daily Global on 01 / 16 / 17

Korean automotive manufacturer Kia has signed a contract with the Tunisian Football Federation (FTF) "to become a major sponsor" of the North African nation's men's football team, according to Adam Nelson of SPORTS PRO MEDIA. The carmaker's branding will "feature on the playing shirts of the Eagles ...

Read More

Tags: Marketing and Sponsorship, Africa

More Stories

African Nations Cup To Remain As Is

The Confederation of African Football announced the Nations Cup will "maintain its two-yearly schedule despite pressure from European clubs, but will not follow the World Cup in expanding the number of participants," according to Mark Gleeson of REUTERS. The staging of the African championship ...

Tags: Events and Attractions, Africa

China Using Stadium Diplomacy In Africa

China’s "recent heavy investment in talent has yet to fully embrace African players, or for that matter, African coaches and managers," according to Simon Chadwick of the SOUTH CHINA MORNING POST. Off the field though, China "seems rather more taken with Africa." This year’s African ...

Tags: International Football, Africa

WP Rugby Union Granted Liquidation

The Western Province Rugby Union has been "granted a final liquidation order" of its commercial arm, the WP Rugby Ltd., in the Western Cape High Court on Tuesday, according to Ashfak Mohamed of IOL. The WP Rugby Union was "handed a provisional liquidation order" for the company on Nov. 7, but the fi ...

Tags: Finance, Africa

Seven Cameroonian Players Snub CAN

The Cameroonian Football Federation (FECAFOOT) announced its national team is “facing a significant number of players who are refusing to play” in the African Cup of Nations (CAN) to stay with their clubs, according to L’ÉQUIPE. FECAFOOT announced a “total of seven def ...

Tags: International Football, Africa

CAF, Orange Re-Sign Through '24

Mobile network operator Orange has signed an eight-year extension of its agreement with the Confederation of African Football, "which will see them sponsor five of the organisation’s major tournaments," according to Liam Morgan of INSIDE THE GAMES. The new deal, which began in '08, will run fr ...

Tags: Marketing and Sponsorship, Africa

Gabon Insists It Is Prepared

Gabon "insists it is ready to host the African Cup of Nations despite concern about the state of preparations" amid political instability "just one month ahead of the opening ceremony," according to THE NATIONAL. The tournament is due to run from Jan. 14-Feb. 5 "but was thrown into doubt after ...

Tags: Events and Attractions, Africa

Canal+ To Show CAF Competitions

Canal+ and the African Football Confederation (CAF) have agreed on a broadcast deal in French-speaking African countries to show the Africa Cup of Nations and other competitions, according to L’ÉQUIPE. The seven-year deal will start in ’17. No financial details were released. In a ...

Tags: Media, Africa

Nigeria's Women's Team Demands Payments

Nigeria's women's team is "continuing to refuse to leave a hotel in Abuja" until it is "paid allowances and bonuses for winning the Women's Africa Cup of Nations," according to Oluwashina Okeleji of the BBC. The Super Falcons, which clinched their eighth African title on Saturday with a 1- ...

Tags: International Football, Africa

Delta Beverages Severs Ties With PSL

Outgoing Zimbabwe Premier Soccer League sponsor Delta Beverages "has called for sanity in the administration of the game in order for the corporate world to gain confidence in the system," according to Sikhumbuzo Moyo of the CHRONICLE. Delta Beverages' six-year marriage with the "flagship league" in ...

Tags: Marketing and Sponsorship, Africa

Cameroon Union Concerned With Contracts

The fact that two-thirds of Cameroon's local footballers "do not have a copy of their contract is a primary concern, says the head of the country's players' union," according to Piers Edwards of the BBC. Sixty-five percent of players in Cameroon "lack such a contract," the worst figure out of 54 nat ...

Tags: International Football, Africa

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug