Menu
Marketing and Sponsorship

Italian America's Cup Challenger Luna Rossa Gets $80M Sponsorship From Prada

Italian America's Cup challenger Luna Rossa confirmed a "massive" NZ$109M ($80M) sponsorship for the next event, according to Duncan Johnstone of STUFF. The €65M ($80M) sponsorship comes from fashion house Prada, the team's long-term supporter, and will be paid over four installments through '21, when the event is scheduled to be raced in Auckland. The sponsorship confirms the "level of intent from the Italians who are the challenger of record, working alongside America's Cup holders Emirates Team New Zealand to shape the 36th edition of the regatta." In a statement, Prada said, "The sponsorship of Luna Rossa's participation in the America's Cup is in line with the company's communication strategy to promote the Prada name and brand. The company has taken into account many factors, including the size of the competition and the expected amount of press coverage of the competition, which will attract massive attention all around the world and tremendous press coverage from both the traditional ones and the new technologies media" (STUFF, 1/23). The NEW ZEALAND HERALD reported the sponsorship is "likely to be one of the biggest" for the Auckland event which will be decided in the waters of the Hauraki Gulf in '21. The figure does not include Prada's sponsorship of the Cup proper or the Prada Challenger Series, which will bring the total to "well over" NZ$150M ($110.3M) (NZ HERALD, 1/23).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2018/01/24/Marketing-and-Sponsorship/Luna-Rossa.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2018/01/24/Marketing-and-Sponsorship/Luna-Rossa.aspx

CLOSE