Menu
Marketing and Sponsorship

FIFA In Talks With Potential Sponsors Of Video Replay During World Cup

A FIFA exec said that video replays will be used at the World Cup for the first time "and talks are underway with potential sponsor branding to appear when the technology is used," according to Rob Harris of the AP. Football's rule-making panel met Monday to "assess recent trials" ahead of video assistant referees being officially approved by FIFA later this season for use in Russia in June and July. FIFA CCO Philippe Le Floc’h said, "Definitely VAR will happen. It’s great to have technology in football because this is also a fair(ness) thing." Video replays "could lead to delays in games in Russia as different angles are reviewed," presenting an opportunity for FIFA to "brand up the segment on the global broadcast feed." Floc'h: "We are talking to various technological companies who are very interested with what we are doing on the technology side of things" (AP, 1/22).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2018/01/23/Marketing-and-Sponsorship/FIFA-Replay-Sponsors.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2018/01/23/Marketing-and-Sponsorship/FIFA-Replay-Sponsors.aspx

CLOSE