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Marketing and Sponsorship

Marketplace Roundup: NFF, Coca-Cola Agree To Five-Year, $4M Partnership

The Nigeria Football Federation and Coca-Cola Nigeria Ltd. agreed to a five-year, $4M partnership making the beverage company the "Official Soft Drink and Co-Sponsor of Nigeria National Teams." Coca-Cola's West Africa Business Unit comprises 33 countries with 45% of Africa's population (BUSINESS DAY, 1/18).

The Asian Football Confederation partnered with United Way Worldwide to further the education and health of children and young people in Asia. Cooperation between the organizations will take place under the auspices of the AFC Dream Asia Foundation (AFC).

League of Legends team Unicorn of Love extended its collaboration with gaming accessories manufacturer Trust Gaming for one year, with an option for '19. The company will equip the team with custom mice, keyboards and mouse pads and will appear on the players' jerseys. The deal was brokered by Lagardère Sports (Lagardère Sports).

StubHub teamed up with Eurosport to become its online ticketing partner. The partnership means fans visiting eurosport.com will be able to directly purchase tickets via StubHub for events including int'l football matches, tennis tournaments and rugby matches (Eurosport).

Netball Superleague side Manchester Thunder partnered with Stockport-based firm C&C Insurance for the '18 season. C&C will provide the club with "financial support and other services," and have its logo featured on the team's kit (BDAILY, 1/18).

SBJ Morning Buzzcast: March 19, 2024

PGA Tour/PIF inching closer? Another NWSL sale for a big return and MLB's Go Ahead Entry expands

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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