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Marketing and Sponsorship

Marketplace Roundup: IPL Side Chennai Super Kings Announce HIL As Sponsor

Indian Premier League side Chennai Super Kings announced building materials maker HIL will sponsor the club this season. Behind the decision to associate with IPL is the firm's "emphasis on connecting its brands to a wider customer base" (THE HINDU, 1/9). 

The Badminton World Federation secured a "wide-ranging four-year partnership" with HSBC. The int'l banking group will "become the main global partner of the governing body and serve as the title sponsor of the new HSBC BWF World Tour and the HSBC BWF World Tour Finals." HSBC will also become the "premier sponsor for a host of other major BWF events" and was named a global development partner of the BWF (ASIA SPONSORSHIP NEWS, 1/10).

The Mexican Football Federation (FMF) announced a multi-year partnership with Daisy Brand. Daisy becomes the official sour cream of the Mexican national team's annual U.S. tour. Daisy will receive exclusive promotional rights during the tour. The deal was brokered by Soccer United Marketing, which has represented the team's U.S. tour for more than 15 years. Terms were not disclosed (Ian Thomas, SportsBusiness Journal).

The Canadian Football League announced a partnership with Sport Clips Haircuts. Sport Clips will have engagement with the CFL at the Grey Cup and throughout the playoffs. Sport Clips is also the presenting sponsor of CFL podcast "The Waggle" (CFL).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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