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SBD Global/January 3, 2018/Marketing and Sponsorship

Smarkets Inks First Horse Racing Deal, Will Back More Than 200 Races In U.K.

Smarkets will back more than 200 horse races in the U.K. this year "after announcing its entry into horseracing sponsorship for the first time," according to IGAMING BUSINESS. The betting exchange was named the sole sponsor of 35 leading Jockey Club horse racing fixtures, "spanning 11 of the group’s 15 racecourses" throughout '18. Among the key fixtures is the "prestigious" Rose of Lancaster Stakes at Haydock Park in August. Five of the racedays "will be shown live on ITV and all 35 will be broadcast by Racing UK." In total, Smarkets will sponsor 240 races, starting with the fixture at Wincanton this weekend (IGAMING BUSINESS, 1/2).
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