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SBD Global/January 3, 2018/Marketing and Sponsorship

Brazilian Clubs Vasco Da Gama, Cruzeiro Announce Sponsorship Deals For '18 Season

Brasileiro side CR Vasco da Gama partnered with Uber, according to SOCCEREX. The app-based company will be an official sponsor of the club during '18. Uber branding will be featured on Vasco's shirts, and "will also be present across the club's social media platforms." Financial terms of the deal have not been disclosed (SOCCEREX, 1/2).

ONE MORE YEAR: SOCCEREX also reported Brasileiro side Cruzeiro extended its commercial agreement with Caixa for another year. The deal will see the bank’s logo "retain its position on the back" of the club's playing shirts for the '18 season. The financial terms of the deal are the same as the previous contract, which Brazilian industry outlet Máquina do Esporte reported to be worth around R$12.5M ($3.8M) (SOCCEREX, 1/2).
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