SBD Global/January 3, 2018/Marketing and Sponsorship

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  • Liverpool's Philippe Coutinho Transfer To Barcelona Accidentally Confirmed By Nike

    Philippe Coutinho’s "long-anticipated" transfer to Barcelona has been confirmed -- "although it was by mistake on Nike’s official website," according to Jack Austin of the London INDEPENDENT. The Liverpool player was the subject of three bids from Barça in the summer and "even handed in a transfer request in order to try and push through the deal" but Liverpool "held firm" and Coutinho remained at Anfield. Since the summer window closed, Barcelona suggested it would "come back" for the 25-year-old in January. Barcelona's kit sponsor, Nike, "appeared to jump the gun on the transfer" with a post on its website advertising its '17-18 shirt with Coutinho's name on the back. Nike wrote, "Philippe Coutinho is ready to light up Camp Nou. Get your 2017/18 FC Barcelona kit with the Magician's name on it. Act fast -- free personalisation only available until 6 January." The post has since been taken down by Nike but it only "further fuels the belief" the deal will go through in the January window rather than in the summer (INDEPENDENT, 12/31). In London, Chris Bascombe reported Liverpool will demand an "astronomical" fee for Coutinho after Nike was "guilty of an extraordinary marketing blunder." The promotion -- linked via Barcelona’s own website -- was "removed within an hour." Despite the advertisement, it was "not possible to buy the jersey." Nike offered no comment or "explanation for the gaffe." The "arrogance surrounding the advert fuelled the sense of intrigue" (TELEGRAPH, 1/1). In London, Richard Jolly reported Liverpool Manager Jürgen Klopp "shrugged off Barcelona’s interest" in Coutinho as he insisted "he did not care" that shirts with the Brazilian’s name on it had been advertised by the Catalan club’s kit manufacturer. Klopp pronounced himself "unworried" by the latest indication that Barcelona may renew its interest in Coutinho, saying, "I couldn't be less interested in anything in the world but somebody told me and I thought, 'Wow'" (GUARDIAN, 1/2).

    Print | Tags: Marketing and Sponsorship, Europe
  • Brazilian Clubs Vasco Da Gama, Cruzeiro Announce Sponsorship Deals For '18 Season

    Brasileiro side CR Vasco da Gama partnered with Uber, according to SOCCEREX. The app-based company will be an official sponsor of the club during '18. Uber branding will be featured on Vasco's shirts, and "will also be present across the club's social media platforms." Financial terms of the deal have not been disclosed (SOCCEREX, 1/2).

    ONE MORE YEAR: SOCCEREX also reported Brasileiro side Cruzeiro extended its commercial agreement with Caixa for another year. The deal will see the bank’s logo "retain its position on the back" of the club's playing shirts for the '18 season. The financial terms of the deal are the same as the previous contract, which Brazilian industry outlet Máquina do Esporte reported to be worth around R$12.5M ($3.8M) (SOCCEREX, 1/2).

    Print | Tags: Marketing and Sponsorship, Brazil
  • Smarkets Inks First Horse Racing Deal, Will Back More Than 200 Races In U.K.

    Smarkets will back more than 200 horse races in the U.K. this year "after announcing its entry into horseracing sponsorship for the first time," according to IGAMING BUSINESS. The betting exchange was named the sole sponsor of 35 leading Jockey Club horse racing fixtures, "spanning 11 of the group’s 15 racecourses" throughout '18. Among the key fixtures is the "prestigious" Rose of Lancaster Stakes at Haydock Park in August. Five of the racedays "will be shown live on ITV and all 35 will be broadcast by Racing UK." In total, Smarkets will sponsor 240 races, starting with the fixture at Wincanton this weekend (IGAMING BUSINESS, 1/2).

    Print | Tags: Marketing and Sponsorship, United Kingdom
  • Marketplace Roundup: Tie Break Tens Organizers Announce Deal With Wilson

    The organizers of Tie Break Tens "received a boost after locking in a sponsorship deal with sports equipment manufacturer Wilson Sporting Goods for their new venture." Wilson will be the official sponsor of the inaugural Tie Break Tens Series. It will provide tennis balls, apparel and merchandise throughout the year. The series will kick off on Jan. 10 at the Margaret Court Arena in Melbourne with Novak Djokovic, Nick Kyrgios and Lleyton Hewitt all confirming their participation (UBI TENNIS, 12/29).

    League Championship side Bristol City announced retail company JD as its sleeve sponsor for the English Football League Cup quarterfinal match against ManU (Bristol City). 

    UFC unveiled its commemorative 25th anniversary logos, designed in conjunction with Droga5. The logos combine the silver anniversary with UFC's Octagon, the organization's symbol that debuted at UFC 1 in '93. The commemorative logos will appear as part of the brand's year-long 25th anniversary celebration, which officially launched on Monday (THE DRUM, 1/1).

    Beijing Yanjing Brewery agreed to a four-year renewal of its partnership with the China Football Industry Development Corp., the state-owned enterprise controlled by the Chinese FA. Under the terms of the deal -- of which financial details have not been disclosed -- the Chinese beer company will continue as the title sponsor of the CFA Cup from '18-21 (SOCCEREX, 1/2).

    Sportpesa announced the cancellation of all its sponsorships for various sports entities in Kenya with immediate effect. Sportpesa CEO Ronald Karauri said that the company was "forced to pull the plug" due to the implementation of the 35% taxation imposed on gaming firms. Those affected by the decision include the Harambee Stars Technical bench, Kenyan Premier League, Kenya Rugby Union, Kenya Boxing Association, Super 8 grassroot football league, Gor Mahia, AFC Leopards, Nakuru All Stars and Kenya Harlequins (KBC, 1/2).

    Print | Tags: Marketing and Sponsorship
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