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Marketing and Sponsorship

Japanese LPGA Tour Touts Appeal To Sponsors, Full Schedule

The Japanese LPGA Tour "quietly celebrated" its 50th season this year "with a full schedule and legitimate claims to being more popular" with sponsors than the country’s stagnant men’s circuit, according to Andrew Broth of REUTERS. With 38 tournaments in '17, the JLPGA Tour's total prize money was 3.7B yen ($32.6M). By comparison, the Japanese men's tour will have just 25 tournaments next year. The women's circuit also draws "bigger galleries and domestic television audiences than the men's tour." JLPGA Commissioner Hiromi Kobayashi said that many Japanese companies "prefer to sponsor women’s tournaments because the players make a big effort to ensure the pro-am is an enjoyable experience for those footing the bill." Kobayashi said, "Most of the sponsors say that is the difference between the men's and the female pros. The guests have fun with the female pros, who hit their driver almost the same length. That’s what they say. The players are friendly and so the guests can have a good time with the female pros." By keeping prize money at a "relatively modest level," sponsorship of the tour is also affordable to many companies, a business model that "helps maintain a full schedule." Kobayashi: "An event is cheaper (to sponsor) than the men, and only one-third of our tournaments are four-day events. The rest are over three rounds" (REUTERS, 12/27).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

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