The Austrian FA (ÖFB) signed adidas to supply balls for the top two tiers of Austrian club football. The brand will "begin providing balls" for the Austrian Football Bundesliga and the Austrian Football First League from the start of the '18-19 season, with the new ball design due to be presented in April (SOCCEREX, 12/15).
League of Ireland Premier Division side Limerick confirmed Turkish online betting company BetSat.com will be its jersey sponsor next season. The club also announced a four-year kit deal with Umbro (LIMERICK LEADER, 12/17).
Sussex Country Cricket Club's limited overs team, Sussex Sharks, secured backing from adhesive brand Parafix for two more seasons. The Lancing-based company will continue its sponsorship of Sharks’ pink Royal London One-Day Cup shirt. Parafix has backed Sussex for more than a decade and became RLODC sponsor last season (THE ARGUS, 12/14).
Super Rugby side Brumbies announced Land Rover renewed its sponsorship of the club and will continue as sleeve sponsor for the '18 and '19 Super Rugby seasons (Brumbies).
Chinese sportswear brand Peak signed an eight-year extension to renew its sponsorship of the German Basketball Federation (DBB) until '28. The Chinese brand will "continue to support the German basketball's governing body as the official apparel supplier." Peak will "provide sports kits to Germany’s senior men’s, women’s and all age-group national basketball teams" until the L.A. 2028 Olympics (YUTANG, 12/15).
Formula E appointed Goodform to drive global data growth and fan engagement. Goodform will be focused on building a better understanding of the current Formula E audience, while bringing new fans into the sport through strategic data acquisition and engaging communication campaigns designed around different audiences (Goodform).
Computer hardware producer Corsair and Swedish events organizer DreamHack signed a two-year strategic partnership, which will see Corsair become a title sponsor for DreamHack’s esports properties. Corsair and DreamHack first partnered for the DreamHack Open 2017. Corsair was a main sponsor during the circuit and the official provider of mice and keyboards (THE ESPORTS OBSERVER, 12/14).
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