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Marketing and Sponsorship

Marketplace Roundup: Rio Ferdinand, Sports Direct Launch FIVE Collection

Former footballer Rio Ferdinand "joined forces" with Sports Direct to launch his new FIVE collection. Launching with a new film for the collection, Rio collaborated with social poet Suli Breaks to get his message across: "Let them look, let them talk, let them laugh ... just remember who you are. You are the future." Athletes appearing in the film include British boxer Charlie Edwards and League Championship side Reading striker Sam Smith (SPORT INDUSTRY, 12/11).

The FA of Malaysia partnered with probiotic dairy products manufacturer Yakult. The three-year deal, which begins in January, names Yakult Malaysia as the official probiotic drink of the FAM. The deal will be worth RM3.9M ($957,600) and includes product sponsorship of the Yakult Ace and Yakult Ace Light drinks worth RM200,000 ($49,100) per year (SPORT BUSINESS, 12/11).

Australian Football League side St. Kilda signed dog food manufacturer Eukanuba as its pet membership sponsor. The club said that Eukanuba will "come on board from next year" (TRIPLE M, 12/11).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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