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Marketing and Sponsorship

Marketplace Roundup: Ferrari Reportedly In Talks With Philip Morris-Owned iQOS

Ferrari Formula 1 is reportedly in talks with Philip Morris-owned electronic cigarette brand iQOS to replace outgoing sponsor Banco Santander. The brand "would not violate the rule that prohibits tobacco advertising in F1" (AS, 12/10).

Trek Bikes became co-title sponsor of the British Drops cycling team for the '18 season, a move which the company said will increase its "stature and performance in the field of professional women’s road racing." The announcement came on Thursday, when the team confirmed the signing of American 2017 Tour of the Gila winner Tayler Wiles for '18 from the UnitedHealthcare squad (CYCLING WEEKLY, 12/8).

Starting in February, 2degrees will be the exclusive telecom partner for all five New Zealand Super Rugby teams. The telecom will get its logo on the Blues, Chiefs, Hurricanes, Crusaders and Highlanders' jerseys. 2degrees did not "put a dollar value on the sponsorship," which runs through '20 (NBR, 12/8).

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PODCASTS

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

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