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Events and Attractions

Women's Big Bash League Season Three Opens With Record Crowds, TV Audience

Records were broken as the third season of the Women's Big Bash League opened across the weekend. A crowd of more than 8,726 was at the North Sydney Oval for four of the six matches of the weekend, with the remaining two being held at Glenelg's Gliderol Stadium. The opening weekend also proved popular with TV audiences who watched the four matches live on Network Ten's primary channel. The Sydney Sixers and Melbourne Stars match attracted an average audience of 422,500 viewers, peaking at 629,000. That was a 59% increase on the season two average, making it the biggest average audience for a regular WBBL match. The first match televised on Saturday, between the Sydney Thunder and the Melbourne Renegades, saw an average national audience of 278,500, peaking at 426,000. Overall, the first day average audience of 350,500 represented a 46.6% increase on the season average last year (WBBL). 

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

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SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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