European Senior Tour Signs Title Sponsorship Deal With Travel Insurance Provider Staysure

The European Senior Tour named U.K. travel insurance provider Staysure its first title sponsor. The deal includes the incorporation of a new headline event, The Staysure PGA Seniors Championship, which will offer a prize fund of £400,000 ($537,000). The 10-year agreement will lead to a rebranding of the European Senior Tour including all physical and media assets. The deal also includes the launch of a new Staysure membership program offering over-50s discounts and benefits on a range of travel insurance and golf insurance packages. Members will also receive access to tickets at Staysure Tour tournaments, pro-am playing places, signed merchandise and discounts to other European Tour events. A total of four new tournaments will be added to the Staysure Tour roster next year, in addition to its new headline event: The Russian Open Golf Championship; The Shipco Masters in Denmark; and the Costa Blanca Senior Golf Masters, held in Spain (European Senior Tour).