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Marketing and Sponsorship

Marketplace Roundup: Adidas 'Would Have A Problem' If FIFA Is Guilty, CEO Says

Adidas, a "long-standing" sponsor of FIFA, "would have a problem" with the global football body if it was found to have broken the law by a U.S. investigation into bribery, CEO Kasper Rørsted told German newpaper Bild. Rørsted: "We expect from our partners that they abide by the laws. If a partner is convicted, we have a problem with that. We then have to solve that." Adidas' contract with FIFA runs until '30 (REUTERS, 11/19).

Premier League side Brighton & Hove Albion announced a partnership with TR Fastenings for the '17-18 season. The Sussex-based manufacturer will see its branding featured on LED boards around the club's Falmer stadium. Financial terms of the deal have not been disclosed (SOCCEREX, 11/17).

Serie A side AC Milan "entered into a one-year strategic partnership" with sport and outdoor technology brand Nilox. The Italian-based manufacturer becomes the club's new official electric mobility partner. It will have a strong brand presence through pitchside LED boards at the side's San Siro stadium, as well as its digital and social media platforms (SOCCEREX, 11/17).

La Liga side Real Betis signed a cooperation agreement with UNICEF "to carry out health, nutrition and education programs in developing countries." The club will offer financial and image support for actions carried out by the non-profit organization "focused on child vulnerability" (SOCCEREX, 11/17).

Arsenal signed an agreement with digital money transfer business WorldRemit to become its first official online money transfer partner. WorldRemit will work with first-team players to create unique content to engage fans. In addition, exclusive events and experiences will be offered to WorldRemit customers (Arsenal).

Serie A side AS Roma named Volvo its official car partner in a three-year deal. Volvo Car "will make a fleet of 40 cars available" to the club. In addition, the brand will be featured around the Stadio Olimpico on matchdays (THE DRUM, 11/16).

Formula E appointed CSM Sport & Entertainment "to handle global and local PR." It will be responsible for delivering sport and lifestyle media coverage in key markets including the U.K., the U.S., Germany, France, Italy and Brazil. The project will be led by CSM Communications Dir Paul Garbett (PR WEEK, 11/17).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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