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Olympic Notes: Toyota Kicking Off Olympic 'Start Your Impossible' Campaign

Toyota selected 14 new athletes to lead its global Olympics campaign in the U.S., joining five previously chosen ambassadors to help the automaker begin to expand its reputation beyond cars. The athletes will play a role in “Start Your Impossible,” a campaign running in 40 markets that will connect their stories of overcoming odds to Toyota’s products that help people become more mobile and independent. This is the company’s first campaign to not focus on cars (Ben Fischer, Staff Writer). 

The Korea Employers Federation said that South Korea's business associations will fully cooperate with the PyeongChang Olympics organizers to "make the global sports event a success." In a meeting with officials from the PyeongChang Organizing Committee, execs from the country's six major business lobby groups "vowed they will sponsor promotional events for the winter sports games, buy tickets for their employees and provide other residential facilities" (YONHAP, 11/16).

South Korea Vice Sports Minister Roh Tae-kang said Thursday that the country is ready to provide "strong and effective" doping controls at the 2018 PyeongChang Winter Games. Roh said at the WADA Foundation's board meeting in Seoul that the South Korean government, PyeongChang 2018 organizers and anti-doping authorities are "in close coordination to come up with the best anti-doping programs for the upcoming Winter Games" (YONHAP, 11/16).

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On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

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SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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