Menu
Olympics

Slow Ticket Sales Raising Questions About PyeongChang Games Profits

Slow ticket sales for the PyeongChang Olympic Games next February reportedly "raise questions" about whether the Games "will make any money, or post a loss," according to Ko Dong-hwan of the KOREA TIMES. The Gangwon Province city has nearly completed a 35,000-seat outdoor stadium "to be used for opening and closing ceremonies." Almost $10B has been spent on road upgrades and "extending a high-speed rail network to the venues," where tickets will cost $18-$1,340. But organizers have sold only 30% of the target of 1.1 million tickets. The local Games committee's $2.5B budget is still $270M short. Hyundai Research Institute predicted the Games "could draw one million foreign tourists to the city every year for a decade," bringing the nation almost $40B in economic benefits. But the think tank recently acknowledged that the numbers "so far no longer matched the projections." The slow ticket sales are attributed "more to locals." While more than 56% of foreign buyers have bought the 320,000 tickets targeted by organizers, locals have purchased only 22% of the target 750,000 tickets (KOREA TIMES, 11/14).

SBJ Morning Buzzcast: April 24, 2024

Bears set to tell their story; WNBA teams seeing box-office surge; Orlando gets green light on $500M mixed-use plan

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2017/11/15/Olympics/PyeongChang-Profit.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2017/11/15/Olympics/PyeongChang-Profit.aspx

CLOSE