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Marketing and Sponsorship

Marketplace Roundup: French Basketball Federation Partners With Jordan Brand

The French Basketball Federation (FFBB) partnered with Jordan Brand. The partnership starts with the '17-18 season and will see the Jumpman logo featured on all FFBB equipment (FFBB).

Serie A side AC Milan announced an extension to its partnership with Giorgio Tesi Group. The gardening company will be the club's technical supplier for the '17-18 season, and "will maintain the pitch for AC Milan's training facility," the Milanello Sports Center. Giorgio Tesi will also "provide the greenhouse and plants for the ground" (SOCCEREX, 11/13).

Rugby Canada announced a partnership renewal with global equity dealer Velocity Trade, which will remain a signature partner and official partner of Rugby Canada's men's sevens team in the World Rugby Sevens Series for the next two years. The company will be the front-of-jersey sponsor for the sevens team during nine of the 10 stops on the series, while also being featured on the back of the team's shorts for the remaining stop, in Vancouver (Rugby Canada).

World Sailing and gas company Gazprom EP Int'l mutually agreed to the early termination of their sponsorship arrangements, which were due to expire in Dec. '19. Gazprom elected to exercise its right to terminate the agreement in December. The organizations are currently finalizing the financial arrangements (World Sailing).

Rugby Africa appointed media relations consultancy APO Group as its official partner in a multi-year agreement. The company will be associated with the 10 major int'l competitions throughout the continent, including the Africa Gold Cup -- which in '18 doubles as a qualifier for the 2019 Rugby World Cup in Japan -- and the Africa Rugby 7s tournament, which is a qualifier for the 2020 Olympics (APO Group).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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