Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Finance

Peru's Qualification For 2018 WC Would Bring Country More Than $1B, Report Says

There "could be a billion dollars at stake" when the whistle blows at Westpac Stadium on Saturday, according to Michael Burgess of the NEW ZEALAND HERALD. If Peru, which faces the All Whites this weekend in the first leg of the Intercontinental playoffs, qualifies for the 2018 World Cup, it "could be worth" more than $1B to the Andean country. A report by one of Peru's leading current affairs programs, Reporte Semanal (Weekly Report), put the value of qualifying for next year's World Cup at $1.3B to the Peruvian economy. Economist Jorge Carrillo told the program that the "effect of Peru's first World Cup qualification in more than 35 years would be dramatic for the country." Aside from the "gargantuan" TV rights deals and sponsorship and marketing packages put together by large corporations across the country, Peru's success "would have a direct and immediate impetus on the local economy." Carrillo forecast sales will increase "across all kinds of categories." That is "not forgetting" the impact on bars, restaurants and clubs, which could expect an average increase in revenue of around 10%. Carrillo estimated that the "overall effect could provide a boost" of at least 0.5% to the Peru's Gross Domestic Product, which last year was measured at $192B (NZ HERALD, 11/8).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2017/11/09/Finance/NZ-vs-Peru.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2017/11/09/Finance/NZ-vs-Peru.aspx

CLOSE