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Marketing and Sponsorship

Marketplace Roundup: AFL Side West Coast Eagles Partners With ISC

Australian Football League side West Coast Eagles announced sports apparel brand ISC will become its on-field apparel partner. The company will join the Eagles in '18, when the club moves to Perth Stadium (West Coast Eagles).

In a "surprise move," Delhi Half Marathon title sponsor Airtel on Monday hinted that it "may have to stop associating with the event from next year" if the "authorities" refuse to address the issue of air pollution in the city. The Indian Medical Association called for the cancellation of the Nov. 19 race, citing "high levels of air pollution in Delhi." Event organizer Procam Int'l responded by terming it "shortsighted" and said that it has the support of int'l athletes (PTI, 11/6).

Specialist football provider PlayFootball continued its mission to get more people playing more football by signing a five-year partnership with female-first coaching brand She Can Play as part of its girls football strategy. She Can Play, which was established by former professional Kat Clifton, shares PlayFootball's mission to drive participation in the game (She Can Play).

SBJ Morning Buzzcast: April 24, 2024

Bears set to tell their story; WNBA teams seeing box-office surge; Orlando gets green light on $500M mixed-use plan

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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