Man City Names Gatorade As Sports Nutrition Partner In Multi-Year Deal

Man City agreed to a multi-year partnership which sees Gatorade become its sports nutrition partner. The deal kicked off as Man City beat Arsenal 3-1 at the Etihad Stadium on Sunday. As part of the deal, the club’s sports scientists will work closely with the Gatorade Sport Science Institute. Club owner City Football Group Senior VP of Partnerships Damian Willoughby said, "Our team of sports scientists will work closely with the GSSI team to find new ways to support and fuel our players, both on and off the field." Gatorade’s portfolio of products and equipment will be used by the first team during training sessions and on matchdays. The brand will be present on LED boards at the Etihad Stadium and the partnership will engage local and global fans with behind-the-scenes video content (Man City).