Eurosport Inks Bridgestone As 2018 PyeongChang Olympics Sponsor

Eurosport signed tire brand Bridgestone as its exclusive Olympic Winter Games sponsor, "giving the brand exposure across the sports network's TV, digital and social platforms," according to Ben Bold of CAMPAIGN LIVE. Bridgestone is already a worldwide official partner of the 2018 PyeongChang Olympic Winter Games. The company will use its "presenting partner" association with Eurosport to reinforce its "Chase your dream, no matter what" campaign, which launches this month and will include TV spots on Eurosport and branded promos appearing on its "The Hall of Fame" program. As part of this latest deal, Bridgestone is sponsoring Eurosport's "Home of the Olympics" section, PyeongChang news and results pages on the Eurosport website and mobile apps and social content around daily Games results (CAMPAIGN LIVE, 10/26).