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Marketing and Sponsorship

Marketplace Roundup: Blackburn Rovers Name The Energy Check Back-Of-Shirt Sponsor

League One side Blackburn Rovers named independent consulting firm The Energy Check its first-ever back-of-shirt sponsor through the '17-18 season. The deal follows the news of an official social media link-up with the company, which was unveiled last week. The Energy Check provides analysis on utility service and supply, and will support the club by engaging with fans and serving the local business community (Blackburn Rovers).

French manufacturer Michelin will continue to be the exclusive supplier of tires to MotoGP through '23 after agreeing to a new five-year deal with commercial rights holder Dorna Sports. Michelin "took over from Bridgestone" at the end of the '15 season (REUTERS, 10/21).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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