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Marketing and Sponsorship

Marketplace Roundup: UEFA Announces Global Deal With Booking.com

UEFA and Booking.com announced a four-year global partnership for all UEFA national team football competitions from '18-22. Booking.com will be the official accommodation and attractions booking partner for all events, including Euro 2020. With ten competitions and more than 500 matches over the four years, this includes a range of over 1.4 million unique places to suit fans' accommodation needs (UEFA). 

Lagardère Plus, the new global partnership marketing agency of Lagardère Sports & Entertainment, acquired London-based creative agency Brave. The acquisition expands Lagardère Plus' capabilities and enhances the creative and consulting services it provides to current and prospective clients globally (Lagardère Plus). 

Chelsea announced a new and exclusive partnership with Sony Music. Chelsea players will have input in a Sony Music playlist for supporters (Chelsea). 

French biathlon world champion Martin Fourcade signed a two-year partnership with cheese brand Entremont. The Olympian will promote the brand via social media, where he has more than 412,000 fans on Facebook, 228,000 on Instagram and 211,000 on Twitter (SPORTBUZZ BUSINESS, 10/19).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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