Eurosport and Snapchat reached a strategic advertising and content agreement for the 2018 PyeongChang Winter Games, providing Olympic action to Snapchatters across Europe through professionally-curated content on Snap's Discover platform. It marks the first time Snap has committed to a European, multi-language deal for Olympics coverage (Eurosport).
ProSiebenSat.1 and Discovery Communications launched their joint streaming service under the brand 7TV in Germany. The companies "want to expand their 7TV partnership and plan, for example, a Eurosport Zone with selected sports highlights and clips" (BROADBAND TV NEWS, 10/16).
Bayern Munich fans "can now take a screenshot photo" with the team's players, courtesy of a newly-introduced augmented reality feature on the club's official mobile app. Fans can use their mobile device camera on any flat surface to make team captain Manuel Neuer or forward Arjen Robben appear, "giving them the option to jump in to take a picture" (THE DRUM, 10/18).
Matchroom Sport announced the formation of Matchroom Multi Sport, a division of the company responsible for major events across eight different sports. The new division promotes tournaments which encourage participation and broaden the audience of a wide array of sports, including the Mosconi Cup, the Weber Cup and Fish'O'Mania (Matchroom Sport).