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Media Notes: Eurosport, Snapchat Agree To PyeongChang Games Partnership

Eurosport and Snapchat reached a strategic advertising and content agreement for the 2018 PyeongChang Winter Games, providing Olympic action to Snapchatters across Europe through professionally-curated content on Snap's Discover platform. It marks the first time Snap has committed to a European, multi-language deal for Olympics coverage (Eurosport).

ProSiebenSat.1 and Discovery Communications launched their joint streaming service under the brand 7TV in Germany. The companies "want to expand their 7TV partnership and plan, for example, a Eurosport Zone with selected sports highlights and clips" (BROADBAND TV NEWS, 10/16).

Bayern Munich fans "can now take a screenshot photo" with the team's players, courtesy of a newly-introduced augmented reality feature on the club's official mobile app. Fans can use their mobile device camera on any flat surface to make team captain Manuel Neuer or forward Arjen Robben appear, "giving them the option to jump in to take a picture" (THE DRUM, 10/18).

Matchroom Sport announced the formation of Matchroom Multi Sport, a division of the company responsible for major events across eight different sports. The new division promotes tournaments which encourage participation and broaden the audience of a wide array of sports, including the Mosconi Cup, the Weber Cup and Fish'O'Mania (Matchroom Sport).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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