In association with its “No Filter” European tour, rock group the Rolling Stones and Paris St. Germain launched a “unique partnership,” according to Alexandre Bailleul of SPORTBUZZ BUSINESS. From Thursday through Monday, an exclusive collection of Rolling Stones-themed PSG merchandise will be available at the team’s store. The items include jerseys, T-shirts, sweatshirts, hats, motorcycle helmets, Nike shoes and skateboards. French artist Speedy Graphito designed the merchandise, which includes the PSG and Stones logos. For PSG, the collaboration is a way to “promote itself as a lifestyle and global brand, and not just a football club.” The club is also organizing competitions on Twitter using the hashtag #PSGNOFILTER to offer fans the chance to win VIP tickets to the Rolling Stones concerts and a PSG match. The Rolling Stones will be performing at the U Arena in Paris from Thursday-Oct. 25 (
SPORTBUZZ BUSINESS, 10/18). L’ÉQUIPE reported the partnership between the music group and the club "goes further than just merchandise." PSG players traveled on the Rolling Stones’ private jet to Brussels for their Champions League match against Belgian side Anderlecht (
L’ÉQUIPE, 10/18).