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SBD Global/October 19, 2017/Marketing and Sponsorship

Brisbane Lions Left Without Naming Sponsor After Collapse Of Camperdown Dairy Int'l

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Australian Football League side Brisbane Lions is "looking at another massive annual loss after being struck by the collapse of a major commercial partner for the second year in a row," according to Andrew Hamilton of the Brisbane COURIER-MAIL. Camperdown Dairy Int'l was placed into administration in July after an A$83M ($65M) collapse. Camperdown Dairy Int'l "paid the first year of a three-year deal last year" but has not made a payment this year. The team is understood to be trying to recover a debt of A$1M ($780,000) in unpaid sponsorship fees from the company and if it is unsuccessful, its annual end-of-year financial report "is set to detail a loss of around" A$2M ($1.6M). It is understood the Lions are "close to announcing a replacement sponsor in the coming weeks" for '18 and beyond. Last year, the team's apparel supplier, BLK, "went into receivership with a year to run" on its contract (COURIER-MAIL, 10/18).
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