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Marketing and Sponsorship

Marketplace Roundup: AS Roma Partners With Egyptian Tourist Organisation In Italy

Serie A side AS Roma announced Egyptian Tourist Organisation in Italy as the team's official tourism partner. The club will "support and promote Egypt" with advertising displayed on the LED hoardings around the pitch at the Stadio Olimpico. Roma will also "advertise across its social media platforms" (THE DRUM, 10/14).

Cricket Australia renewed its naming rights deal with KFC. The new partnership will see KFC extend its naming rights for the Big Bash League for the next four years. KFC has been the naming rights partner since the BBL's first season (CA).

New Zealand's Rugby League World Cup jersey "features a design that was inspired by a tattoo on one of the players who defected to Tonga." In an effort to "better represent the players' diverse backgrounds," the new jersey has a hand-drawn design by Kiwis cultural adviser Ora Kihi on the back and sleeves "made up of several past and present New Zealand players' cultural tattoos." They include Manu Ma'u, "who was one of the three players to make a last-minute change of allegiance and play for Tonga at the upcoming World Cup" (STUFF, 10/16).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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