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Marketing and Sponsorship

Cricketer Ben Stokes Loses New Balance Deal Worth Reported $265,000 Per Year

Ben Stokes was dropped by New Balance, "hours after he issued an apology" to TV personality Katie Price and her son for "impersonating them in a video that was published last month," according to Sam Dean of the London TELEGRAPH. The news that the 26-year-old’s contract with NB was terminated "emerged shortly after Stokes spoke publicly for the first time since he was arrested on suspicion of causing actual bodily harm" in an incident outside a Bristol nightclub in September. The England vice-captain’s deal with NB, which is also the kit manufacturer of the England team, is understood to have been worth around £200,000 ($265,000) per year. In a statement posted on Twitter, Stokes said that he was "so sorry" and added that it was "absolutely not my intention to offend" Price or her son Harvey. He added, "Earlier this year I was shown a clip of Harvey being asked on ‘Loose Women’ how he responds to internet trolls. ... I loved Harvey’s directness with his response. ... I foolishly attempted to copy the clip after I saw it a few times. I should never have done this and I am so sorry." The loss of his NB contract "is the latest twist in a saga that began with Stokes being placed under investigation" by police after he was arrested in Bristol (TELEGRAPH, 10/11). The PA reported NB said in a statement, "New Balance does not condone behaviour by our global athletes that does not match our brand culture and values, and therefore we have ended our relationship with Ben Stokes, effective October 11, 2017. We will not provide further comment" (PA, 10/11).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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