Endeavor To Serve As Holding Company For All WME-IMG Assets; Emanuel To Be CEO

WME-IMG formed a holding company called Endeavor and folded its full portfolio of brands into the new company. Ari Emanuel will become Endeavor's CEO, while Patrick Whitesell will be its exec chair. Emanuel and Whitesell retain their seats on the company BOD. WME and IMG will operate as standalone businesses within Endeavor, with Mark Shapiro and Ioris Francini continuing in their roles as co-presidents overseeing both WME and IMG. Other wholly-owned Endeavor brands include UFC, PBR, the Miss Universe Organization and arts firm Frieze. Other assets within Endeavor include ad agency Droga5, Dixon Talent, management/consulting agency The Wall Group, EuroLeague basketball and ELeague.