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Marketing and Sponsorship

Australia's National Basketball League Names Hungry Jack's Its Naming Rights Sponsor

Australia's National Basketball League will enter its new season with a "whopper" of a naming rights sponsor with fast food chain Hungry Jack's signing on, according to Roy Ward of the SYDNEY MORNING HERALD. The new deal "is only listed for this season," although there are reportedly "options in place for the partnership to continue after that." Sydney Kings sported the Hungry Jack's logo during their NBA preseason clash with the Utah Jazz on Tuesday "and all teams will wear the new logo." The company is also adding its name to the NBL's Heritage Month in January. The NBL "has seen its TV presence jump considerably," with ABC to show a Friday night game and SBS to show Saturday night and Sunday afternoon games, while Fox Sports will show every game (SMH, 10/5). In Brisbane, Greg Davis wrote securing a "big naming-rights sponsor is another feather in the cap" of NBL Owner & Exec Chair Larry Kestelman and his team, "who have made the NBL relevant again," with Fox Sports broadcasting every game and the Bullets returning to the competition last year (COURIER-MAIL, 10/4).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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