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Marketing and Sponsorship

Rugby World Cup Sevens Adds Blass Wine As Sponsor For '18

Australian winery Blass was announced as the official partner of USA Rugby and Rugby World Cup Sevens 2018. The wine selection will be featured at sponsored events before and during the tournament in San Francisco next July. Starting in February, USA Rugby will host a series of Blass-sponsored events aligned with USA Eagles test matches featuring three wines -- a reserve release chardonnay, a shiraz and a red blend. Fans can expect on-site tasting and brand experiential opportunities, VIP/hospitality suites, player appearances, rugby demonstrations, afterparties and more. In addition, Blass will be running a nationwide competition launching in early '18. Blass will send six grand prize winners and their guests to the first Rugby World Cup Sevens 2018 championship to be hosted in North America at AT&T Park, home of Major League Baseball’s San Francisco Giants (Rugby World Cup).

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