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Marketing and Sponsorship

Marketplace Roundup: Arsenal Extends Partnership With Vitality

Arsenal announced Vitality will remain its official health and wellness partner in the U.K. and South Africa. The company's rights were extended, making it an official partner of the Arsenal Women team. Vitality has been a club partner since June '14. The company, and parent company Discovery, will have access to men's and women's first-team players as well as former players to develop promotional and marketing activities (Arsenal). 

League Championship side Nottingham Forest announced Healthspan as the club's official vitamins and supplements partner. Healthspan is a U.K.-based direct supplier of vitamins and supplements and will provide products to first-team and academy players for the '17-18 season (Nottingham Forest). 

The New Zealand Women's Open named Qatar Airways the official airline for three editions of the tournament. The event features a $1.3M prize purse and will mark the first LPGA Tour event in New Zealand. Qatar Airways will have marketing and branding rights at the event. The tournament takes place at the Windross Farm golf course in Ardmore (GULF TIMES, 9/24).

Premiership Rugby side Exeter Chiefs and European regional airline Flybe announced a one-year extension to their sponsorship agreement. The airline's logo will be featured on the back of the club's playing shirts and on signage throughout Sandy Park Stadium (Exeter Chiefs). 

Super League side Wigan Warriors will continue to be sponsored by 188BET. The online betting operator secured a one-year extension as principal sponsor and betting partner and its logo will continue to be featured on the club's shirt (SBC, 9/25).

Pro14 side Zebre, which is owned by the Italian Rugby Union, announced Laumas Elettronica as a partner. The company logo will be featured on the back of the club's jersey at all matches (Zebre).  

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On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

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