Menu
Media

Cricket Australia Launches Campaign For Women's Ashes

One month from the start of the Women’s Ashes, a new advertising campaign from Cricket Australia is aiming to bring the Australian team into the hearts and minds of the public like never before. Australia will be attempting to retain the Ashes when it takes on England in the multi-format series. The campaign's TV commercial features a new take on the famous "Ashes to Ashes, Dust to Dust, if Lilee don't get you, Thommo must" refrain. The revised poem is recited by a young Australian and features cricketers Ellyse Perry, Jess Jonassen, Megan Schutt, Alex Blackwell, Alyssa Healy and Rachael Haynes in a call to arms. CA GM, Events & Leagues Anthony Everard said that the campaign aimed to inspire all Australians to throw their support behind the No. 1 ranked team. He said, "We've seen how the public are getting behind sport in Australia, most recently with the amazing crowds who turned out to support the Matildas. ... We want to keep growing that support by connecting more fans to our Australian Women's Cricket team through this new campaign." The campaign was created with Zoo Group Melbourne via strategy from The Lab and production from The Directors Group (CA). 

SBJ Morning Buzzcast: March 19, 2024

PGA Tour/PIF inching closer? Another NWSL sale for a big return and MLB's Go Ahead Entry expands

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2017/09/25/Media/Cricket-Australia-Ashes.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2017/09/25/Media/Cricket-Australia-Ashes.aspx

CLOSE