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Media Notes: Sky Sports, Gaelic Atheltic Association To Invest €3M In Grassroots

Sky Sports and the Gaelic Athletic Association announced a five-year partnership that will see a total of €3M ($3.6M) invested in three grassroots initiatives. From '17-21, Sky Sports will join forces with the GAA to encourage more kids to participate and get involved in Gaelic Games by investing in training equipment, visiting the Super Games Centers to meet participants and contribute to activities in SGCs around the country, supporting the annual Youth Forum and leveraging its links to world-class elite sportspeople (Sky Sports). 

U.K. Culture Secretary Karen Bradley officially referred the proposed merger between 21st Century Fox and Sky to the Competition Markets Authority. The Phase 2 investigation is on the grounds of "media plurality and genuine commitment to broadcasting standards media public interest" (BROADBAND TV NEWS, 9/21).

Obstacle race and endurance brand Spartan will stream exclusively on Facebook's new Watch platform thanks to a partnership with Facebook. The partnership will feature live streaming of men's and women's obstacle races through the '17 Spartan season (Spartan). 

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On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

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SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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