Menu
Marketing and Sponsorship

Prada Will Reportedly Take Over Naming Rights Of America's Cup Challenger Series

America's Cup "leaks keep coming via the Italian media," with the latest report suggesting a "stronger profile" for Prada at the next event as it gets set to replace long-term sponsor Louis Vuitton, according to STUFF. Italian yachting site Vela also suggested that Team New Zealand will release the 2021 America's Cup protocol in Auckland on Sept. 29, which is in line "with the planning already announced by the holders." Italian fashion house Prada is the backer of Italian syndicate Luna Rossa, which is the challenger of record, "working in tandem with Team New Zealand to shape the new rules and class" for yachts for the 36th edition of the Cup. The challenger series will reportedly be renamed the Prada Cup, "with the winner of that going on to face the Kiwis in the match for the America's Cup" (STUFF, 9/20). The NEW ZEALAND HERALD reported the full protocol for the '21 event is "set to be released next weekend," but the full design rules will not be released until Nov. 30. However, there have been "several already confirmed designs and changes for the next event." Team NZ Dir Grant Dalton confirmed that cyclors will play no part in the next America's Cup. Last week, prompted by an article in Italian media, Team NZ announced the next America's Cup would be sailed in a "high performance monohull." Some "took that to mean a foiling monohull, but Dalton is yet to confirm if that will be the case." He "dodged the question" when it was asked, saying, "More details will released on November 30." Dalton was "more open when the talk turned to the team, refuting the suggestion that a return to monohulls would neutralise their design advantage in the multihulls." He said, "We believe our design team is capable of giving us another great yacht, and that catamarans wouldn't be ideal for the [choppy sea state] in Auckland" (NZ HERALD, 9/20). 

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2017/09/21/Marketing-and-Sponsorship/Americas-Cup.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2017/09/21/Marketing-and-Sponsorship/Americas-Cup.aspx

CLOSE