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Marketing and Sponsorship

Marketplace Roundup: Liverpool Releases 125th Anniversary Edition Shirt

Liverpool marked its 125th anniversary with a special edition shirt, which costs "nearly twice as much" as its regular jersey. The new look has the team badge, kit maker's logo and sponsor "all darkened." According to the official club website, the shirt costs £90 ($121.38), a "significant increase on the regular shirt," which is priced at £50 ($67.43) (London DAILY MAIL, 9/18).

Bundesliga side RB Leipzig secured a new partnership with the Vicus Group. The deal will see the commercial real estate developer's German Values brand "benefit from prominent advertising space on pitchside LED bands" at the team's Red Bull Arena, in the TV area and on the club's digital channels. The length and financial details of the agreement were not released (SOCCEREX, 9/18).

Serie A side Bologna partnered with wine maker Umberto Cesari for the '17-18 season. For the third year in a row, the company will be the official and exclusive wine supplier for the hospitality areas of Stadio Renato Dall'Ara (Bologna).

Serie B side Brescia announced a five-year partnership with manufacturer the OMR Group. The company will serve as the club's back-of-shirt sponsor through the '21-22 season. The OMR Group will also "benefit from a number of advertising opportunities" at Stadio Mario Rigamonti and across the club's digital channels. The financial details of the agreement were not disclosed (SOCCEREX, 9/18).

The Munich Marathon announced insurance company Generali München as its title sponsor from '18. The brand will be the first-ever title sponsor of the event (Munich Marathon).

Saudi Arabia General Authority of Sports Chair Mohammad Abdul Malik Al Shaikh "invited companies in the kingdom to sponsor the country's national team" for the 2018 World Cup. Al Shaikh said in a statement that the Saudi Arabian Football Federation "will take the necessary steps to secure backing for the squad to participate in the upcoming global tournament" (ARABIAN BUSINESS, 9/18).

League Championship side Brentford commissioned management agency Goodform to deliver matchday experience research for the third consecutive season in '17-18 (Brentford).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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