Rugby League World Cup 2017 Names Powerade Its Official Hydration Partner

Rugby League World Cup 2017 named Powerade its official hydration partner. The arrangement covers the men’s and women’s RLWC2017 tournaments, which will take place in Australia and New Zealand. This year will mark the first time the men's and women's events have been played concurrently. Powerade will receive product and brand integration on the field of play, dressing rooms and sideline areas at the 28 men's matches and 12 women's RLWC2017 matches. Coca-Cola Amatil will provide hydration, including Powerade and water, for all participating nations, match officials and RLWC2017 organizing committee staff during the tournament. Coca-Cola Amatil will also receive full non-alcoholic pourage rights at 11 venues in Australia and New Zealand. RLWC2017 is expected to draw an event record of 450,000 supporters at games in Australia, New Zealand and Papua New Guinea between Oct. 27 and Dec. 2 (RLWC2017).