Menu
Marketing and Sponsorship

Marketplace Roundup: Serie A Side Napoli Renews Deal With Opel

Serie A side Napoli agreed to continue its partnership with German automobile manufacturer Opel for the '17-18 season. The initial sponsorship agreement was signed one year ago. The car manufacturer is also "launching an initiative to promote the partnership, offering subscribers discounts to ongoing campaigns, and for specific car ranges" (SOCCEREX, 9/13).

Betfair extended its sponsorship of Haydock's Betfair Chase and Sandown's Tingle Creek, the Jockey Club announced. The firm, which has sponsored the Haydock feature since '05 and the Tingle Creek since '15, will now sponsor both Grade 1 contests through the '19 renewals (RACING POST, 9/13).

NHL Washington Capitals player Alex Ovechkin, an endorser for restaurant chain Papa John's in the U.S. since '15, will now be "pushing the pizza brand in his native Russia." Ovechkin will appear in TV and digital campaigns on Russian TV and websites. There are "around 120 Papa John's restaurants in Russia," where the brand first appeared in '03 (Terry Lefton, Editor-at-Large).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2017/09/14/Marketing-and-Sponsorship/notes.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2017/09/14/Marketing-and-Sponsorship/notes.aspx

CLOSE