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Marketing and Sponsorship

Jaguar To Launch One-Make Formula E Support Series In '18

Jaguar will launch a one-make Formula E support series in '18 that will be "the world's first championship for a production-based electric car," according to Scott Mitchell of MOTORSPORT. The Jaguar I-PACE eTROPHY will join the Formula E package for the '18-19 season, becoming its first dedicated support category. While details of the technical specification, calendar and price "will not be confirmed until next year," Jaguar's announcement that it will be a 10-round series suggests it will be featured at "all Formula E events." It will be capped at 20 drivers, including a "VIP" entry at each round, "while the format will comprise a practice and qualifying session and a 30-minute race." The series will coincide with the launch of the I-PACE, Jaguar Land Rover’s first all-electric vehicle, in the second half of '18. JLR's "special vehicle operations department will build the racing versions of the all-wheel-drive five-seater sports car," which should begin testing early next year. Jaguar Racing, which operates the Formula E team, will run the cars. JLR CMO Gerd Mäuser, the chair of the Jaguar Formula E team, said, "We've always said we want to prove our electrification technologies on the track -- this is the proof" (MOTORSPORT, 9/12). REUTERS' Alan Baldwin reported Mäuser expects the series to serve as a "ladder" for young drivers into Formula E. The series "is increasingly of interest" to major manufacturers, with Mercedes and Porsche due to enter season six in '19-20. Other manufacturers already involved in the electric series include BMW and Audi as well as Renault, Citroen and India’s Mahindra (REUTERS, 9/12).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

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SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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