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SBD Global/September 13, 2017/Marketing and Sponsorship

League Championship Side Derby County Renews Deal With Toyota

League Championship side Derby County revealed that its longest-standing partner, Toyota Motor Manufacturing, extended its relationship with the club. Toyota has been an official partner of the club for more than 25 years. It signed a three-year renewal which will run until the summer of '20. Toyota will continue to sponsor the West Stand and showcase its branding on the interior and exterior of the stand. In addition, Toyota has an exec box at Pride Park Stadium. The automaker also retained the naming rights for the Toyota Suite, the Rams' most popular matchday hospitality option which hosts more than 200 guests for each home fixture (Derby County).
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