Skins, BBD Perfect Storm Launch New Campaign To Reform Football Ownership

Performance sportswear brand Skins and BBD Perfect Storm launched a campaign to reform football club ownership and management, according to THE DRUM. Fans Not Numbers intends to mobilize people from the world of football -- whether "supporters, owners or professionals within the game" -- and lobby the government to "put in place the legislative powers required for the FA to implement better governance" around club ownership and management. The campaign, developed in partnership with Supporters Direct and Sporf, launched this week "with the first in a series of regional roadshows encompassing some of the most affected clubs" to highlight the issues and "start the debate." These roadshows are supported by a launch film that dramatizes the issue and asks fans to "Rise Up," directing them to a microsite where they can "automatically generate an email to their local MP in support of the initiative" (THE DRUM, 9/7).